Singapore consulting team discussing growth plans around a bright meeting table
Singapore business consulting firm

We believe in Singapore SMEs.

Behind every growth story is a team that hustles as hard as you do. Rai & Singh Ascend helps local businesses make clearer decisions, fix costly friction, and prepare for their next market.

Get to know us See how we work

Turning local businesses into regional contenders.

Our mission is direct: to be the catalyst that transforms local SMEs into regional champions. We bring senior advice into the room early, while decisions can still change the result.

Our work covers strategy, market analysis, operations, finance, and change. The advice must fit your people, cash position, and pace.

80+ years of collective consulting and industry experience
SG born and built around Singapore business realities
The people behind your success

Senior thinking, sleeves rolled up.

Meet the strategists, operators, and finance specialists who combine blue-chip training with hands-on Singapore SME experience.

Nursyahid Nep reviewing a Singapore market strategy in a modern office

Nursyahid Nep

Strategy Director

Nursyahid turns ambitious plans into a sequence of decisions, owners, and dates. His local market work spans logistics and education.

StrategyMarket entry
Core skill: finding the decision hiding inside a busy discussion.
Miah Sambora mapping warehouse operations with a Singapore SME team

Miah Sambora

Operations Lead

Miah helps teams remove delays from daily work. She has led process reviews for manufacturing, healthcare, and growing service firms.

Lean Six SigmaProcess design
Core skill: making the handover nobody owns finally visible.
Feiyan Ayong examining financial reports with founders in Singapore

飞燕 Ayong

Financial Advisory Head

飞燕 brings practical financial discipline to growth decisions, including pricing, cash planning, funding readiness, and management reporting.

CFACash planning
Core skill: turning a spreadsheet into a useful conversation.
Nowel Pugazhendhi facilitating a change workshop with a Singapore business team

Nowel Pugazhendhi

Change Management Practice Lead

Nowel works with leaders and frontline teams when new systems, roles, or targets need to become daily habits.

PROSCITeam adoption
Core skill: turning resistance into a useful question.

How we work

Client-first. Outcome-obsessed. We use focused sprints, clear evidence, and plain language so your team can act while the work is still fresh.

Start with the decision

We define the business choice, the deadline, and the measure that will show progress. No 60-page detour.

Test it with evidence

We combine customer signals, financial data, competitor checks, and frontline experience to separate a pattern from a hunch.

Work in SME-sized sprints

Short working sessions create visible progress without pulling your whole team away from the business for months.

Leave capability behind

Your managers own the answer. We provide tools, routines, and coaching that remain useful after the engagement ends.

Rooted in Singapore

Connected across ASEAN.

Local market knowledge comes from showing up. Our team mentors founders, speaks at SME sessions, and supports social enterprises working through real operating constraints.

We understand the practical questions around EnterpriseSG, PSG support, local hiring, and the business culture behind a boardroom decision.

Part of the conversations that shape business

Our professional network keeps advice close to what owners and operators are seeing on the ground.

Singapore Business Federation
ACE.SG community
Local chambers
Social enterprise partners

Let's build something great together.

Bring a hard problem, a growth target, or a plan that needs sharper thinking. We will meet for a kopi and work out whether Rai & Singh Ascend is the right consulting partner.

Say hello